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Real Estate AgencyAustralia

GoHighLevel Multi-Channel Campaigns

60%Increase in Appointment Show Rate

The Situation

Real estate agents at this agency were drowning in follow-up work. Every new lead that came in required manual outreach — a text message here, an email there, a reminder before the viewing. With 50 to 100 new leads per week, agents were spending hours every day just trying to stay on top of who to contact next.

The result was inconsistency. Some leads received fast, attentive follow-up and converted well. Others slipped through the cracks and never heard back at all. The agency estimated that 40% of leads were never properly followed up. Their show rate for property viewings was disappointing and the principal knew manual follow-up was the reason.

The agents were not lazy. They were simply overwhelmed. No human can consistently follow up 100 leads per week across SMS, email and WhatsApp while also conducting viewings and closing deals.

The Challenges

40% of leads never properly followed up

Inconsistent outreach — some leads got too much, others nothing

Agents spending hours daily on manual messaging

Poor show rate for property viewings

No system for automated appointment reminders

Our Solution

We built a complete multi-channel automation system inside GoHighLevel. The moment a new lead enters the pipeline, an immediate SMS fires within 60 seconds. Five minutes later an email follows. If there is no response, a WhatsApp message goes out at the 24-hour mark. Every step is automatic.

When an appointment is booked, the system takes over completely. A confirmation goes out immediately. A reminder fires 24 hours before the viewing. Another reminder fires 1 hour before. If the lead needs to reschedule, the workflow handles it without agent involvement.

Agents now focus entirely on viewings and negotiations. The follow-up system runs continuously in the background without anyone managing it.

How It Works

New Lead
Immediate SMS
Email at 5 mins
WhatsApp at 24hrs
Appointment Booked
Confirmation Sent
24hr + 1hr Reminders

Tech Stack

GoHighLevel

Runs the multi-channel nurture and booking system

SMS

Delivers instant first-touch outreach

Email

Follows up with detailed property information

WhatsApp

Reaches leads who don't respond to SMS or email

n8n

Connects and orchestrates the full messaging sequence

Results

60%

Increase in appointment show rate

0

Leads falling through the cracks

20+ hrs

Reclaimed per week

<60s

Response time to new leads

MetricBeforeAfter
Leads followed up60% (40% dropped)100%
Viewing show rateLow, inconsistent+60% increase
Response timeHoursUnder 60 seconds
Agent time saved0 hours20+ hours/week

Every lead now gets the same fast, consistent follow-up across SMS, email and WhatsApp — no exceptions, no leads slipping through. The agency stopped losing deals to slow response times.

Agents got their days back. Instead of chasing follow-up across three channels, they walk into a viewing knowing the lead has already been nurtured, confirmed and reminded automatically.

Full Documentation Available

Complete workflow diagrams, node configurations and step-by-step implementation docs are available for serious clients. We share full transparency on every build.

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